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Become An Asmodee North America Speciality Retailer

Whether you are a new applicant or an existing ANA Specialty Retailer, you must choose to apply for one of our account types. Please review the features and advantages of the different account types below, and apply for the one that’s right for your business.

Account Overview

Our retailer partners form the foundation of our success in bringing our products to consumers, and we’re committed to helping our retailers succeed in every arena. We have created three distinct account types that offer retailers a choice in how they can sell Asmodee North America’s products based on their specific business needs.

Policies governing these account types will be in effect as of August 1st, 2017.

Whether you are a new applicant or an existing ANA Specialty Retailer, you must choose one of our new account types and sign the corresponding sales policy. Please review the features and benefits of the different account types, and choose the one that’s right for your business.

Flagship Accounts Toy & Gift Accounts General Accounts
Is a brick-and-mortar store required to qualify for this account type? Yes Yes No
Am I eligible to sell Asmodee North America products online? Yes Yes Yes
Must the majority of my sales transactions happen in my brick-and-mortar store? Yes Yes No
Am I required to follow a Minimum Advertised Price (MAP)? Yes Yes Yes
Am I required to provide in-store gaming space? Yes No No
Am I eligible to run ANA Organized Play in my brick-and-mortar store? Yes No Yes
Am I eligible to buy demonstration copies of ANA products for my brick-and mortar store? Yes Yes Yes
Will I have access to the full selection of ANA products? Yes No Yes
Will I have early access to sell select ANA products? Yes No No
Learn More Learn More Learn More

Click here to download a PDF of the side-by-side comparison of the different account types.

If you’d like to talk through these new account types and their respective policies to make the best selection for your business, please contact us at (651) 639-190 ext 218 or salesaccounts@asmodeena.com.

After selecting the account type that best fits your business needs and signing the corresponding sales policy, Asmodee North America will review your application as well as your account selection. If you are approved, you will be contacted by an ANA representative and your account type selection will be confirmed. During this process, we may direct you to reapply for a different account type based on your business model.

Please note: these changes apply only to Specialty Retailers in the United States. Canadian and international retailers should continue to contact their standard distributors, as applicable. For international sales inquiries or questions, please email intlsales@asmodeena.com.

Flagship Accounts Choose Flagship Account

This account type is designed for retailers who are engaged predominantly in the business of selling games, pop culture items, comic books, and related accessories; and who provide in-store space for gaming, demonstrations, tournaments, and other in-store organized play activities. Flagship Accounts are generally expected to carry an assortment of Asmodee North America’s product lines, and participate in major new ANA product launches.

This account type is the right one for my store, if:

I run a store focused on giving customers a place where they can purchase products, play games, and meet new people who share their passion for games. The majority of my business is in my brick-and-mortar store, where my staff and I provide detailed product information and gaming activities, including demonstrations and Organized Play events, to customers.

Requirements/Features of this Account Type:
Is a brick-and-mortar store1 required for this account type? Yes
Am I eligible to sell ANA products online? Yes
Must the majority of my sales transactions happen in my brick-and-mortar store? Yes
Am I required to follow a Minimum Advertised Price (MAP)2? Yes
Am I eligible to have early access to sell key releases3? Yes
Am I eligible to get demo copies of games for my brick-and-mortar store? Yes
Am I required to provide gaming space in my store? Yes
Am I required to run at least one Asmodee North America Organized Play4 program in my store? Yes

1 Brick-and-mortar stores are physical retail locations open to the public.

2 The Asmodee North America Minimum Advertised Price provision of the ANA Flagship Hobby Games Retailer policy prohibits Flagship Accounts from advertising ANA products at a price lower than 20% below MSRP.

3 Asmodee North America will provide Flagship Accounts early access to select ANA products.

4 For select product lines, Asmodee North America offers Organized Play programs to Flagship Accounts to encourage regular game nights and tournaments.

Flagship Account Tiers

The Flagship account was created to reward retailers for their efforts in growing sales and gaming activities of ANA products. Asmodee North America has created three Flagship tiers, Silver, Gold, and Platinum, with retailer benefits increasing with each higher tier.

Asmodee North America will assign each Flagship Account a tier, based primarily on the guidelines5 below.

Guidelines Silver Gold Platinum
What is the minimum expectation of my annual sales of ANA products (in MSRP value)? $10,000 $40,000 $150,000
How many ANA Organized Play programs am I expected to support? At least 1 At least 4 At least 6
What is the minimum amount of game space expected in my store? 16 seats 32 seats 48 seats
Benefits Silver Gold Platinum
Do I qualify for the Annual Growth Rebate Program6? No No Yes
What is my allocation priority7 of ANA products in short-supply? Normal High Highest

5 These directions represent guidelines only. ANA reserves the right, at its sole discretion, to determine the tier of each Flagship Account.

6 Flagship stores that grow sales of ANA products 10% or more year-over-year qualify for a 1% volume rebate.

7 Generally, Flagship Accounts have the highest allocation priority of any account type for ANA products in short supply.

Frequently Asked Questions

Is there a wholesale price difference between the different Flagship tiers?

The price Asmodee North America charges authorized distributors for an ANA product varies based on the Flagship tier of the retail account purchasing the product. The higher a retailer’s Flagship tier, the more favorable the price. Actual wholesale prices are set by ANA authorized distributors.

What is the Annual Growth Rebate Program?

Starting in 2018, Platinum Flagship Accounts that grow sales of ANA products by 10% year-over-year will receive a 1% credit on the MSRP value of their annual purchases in January of the following year.

For Example: A Platinum Flagship retailer grows its sales of ANA products to $220,000 MSRP value in 2018. Compared to its sales of $200,000 in 2017, the retailer has grown its ANA business by 10%. Therefore, the retailer qualifies for an Annual Growth Rebate of $2,200 in ANA product credit (through an authorized ANA distributor) to be awarded in January 2019.

How are the Flagship tiers determined?

Asmodee North America determines the tier for each Flagship Account using a variety of different factors. These factors include, but are not limited to, sales volume, product demonstrations, organized play, stock commitment, and new release launch participation. Please refer to the primary qualification guideline table listed above.

While ANA reserves the right, at our sole discretion, to determine the tier of each Flagship Account, it is our intention to understand each Flagship account and their business goals, and to work together to help them grow and advance to the next tier.

If you have questions about your Flagship tier, and how we can work together to grow your business, please contact salesaccounts@asmodeena.com.

Does being a Flagship Account affect my allocations of ANA products?

Generally, Flagship Accounts will receive the highest priority of allocation of ANA products in short supply. The higher a retailer’s Flagship tier, the more favorable their allocation.

What does early access to sell key releases mean?

Asmodee North America is committed to identifying select key products and providing Flagship Accounts with these products prior to the general release date. Early access products may only be sold in brick-and-mortar stores. ANA and your ANA Distributor will provide information on early access products when applicable.

Can I sell Asmodee North America products online?

Yes, Flagship Accounts can sell Asmodee North America products online. Retailers that wish to sell ANA products online will need to do so using the business name associated with their ANA account.

What is the Asmodee North America Minimum Advertised Price?

Asmodee North America enforces a Minimum Advertised Price (MAP) policy for our products throughout all of its sales channels. For our Essentials product range, our MAP policy allows retailers to advertise a maximum discount of 10% off of MSRP. All of our other products in our current active product catalog can be advertised for a maximum discount of 20% off of MSRP.

What are demonstration copies and how can I get them for my store?

The best marketing tool available to retailers is a demonstration copy of a product. Asmodee North America provides Flagship Accounts the ability to purchase demonstration copies of core games at a reduced price. Please contact your ANA Distributor for more information about our demo game program.

What is Organized Play and how can I run Asmodee North America Organized Play in my store?

For select product lines, Asmodee North America offers Organized Play programs to Flagship Accounts to encourage regular game nights and tournaments. For a complete list of Organized Play kits available and how you can participate, please contact your ANA Distributor.

If I have questions about wholesale discounts, credit terms, shipping options, etc., who should I contact?

Please contact the authorized ANA Distributor for your account type. For a list of authorized ANA Distributors, click here.

Can I change my account type in the future?

Yes, if your business needs change or if you feel a different account type may suit your business better in the future, you may apply to become a different account type. Retailers can only operate under one account type at a time. ANA may, at its sole discretion, even if the submission of this application is approved, mandate a waiting period for a retailer to transition from an existing sales policy and account type.

Choose Flagship Account

Toy & Gift Accounts Choose Toy & Gift Account

This account type is designed for retailers with a more traditional business model, that carry a variety of toys, gifts, educational products, and other general interest merchandise.

This account type is the right one for my store, if:

I run a local store where I stock a variety of creative toys, books, and educational materials for children and families. In the games section of my store, I focus on top-selling, broad-appeal titles. I do some online sales, but my primary business is through my brick-and-mortar store, where my staff and I can work with customers to discover their needs and recommend products that best suit them. I do not have dedicated space for in-store gaming or activities.

Requirements/Features of this Account Type:
Is a brick-and-mortar store1 required for this account type? Yes
Am I eligible to sell ANA products online? Yes
Must the majority of my sales transactions happen in my brick-and-mortar store? Yes
Am I required to provide gaming space in my store? No
Am I required to follow a Minimum Advertised Price (MAP)2? Yes
Will I be required to buy from a limited selection of ANA products3? Yes
Am I eligible to have early access to sell key releases4? No
Am I eligible to get demo copies of games for my brick-and-mortar store? Yes5
Will I have access to Asmodee North America Organized Play programs for my retail location? No

1 Brick-and-mortar stores are physical retail locations open to the public.

2 The Asmodee North America Minimum Advertised Price provision of the ANA Toy & Gift Specialty Retailer Policy prohibits Toy & Gift Accounts from advertising ANA products at a price lower than 20% below MSRP.

3 Toy & Gift Accounts can buy ANA products only from the selection of products found in the ANA Toy & Gift catalog

4 Toy & Only Flagship Accounts have access to early release products.

5 Toy & Demo copies of games are limited to those products in the ANA Toy & Gift Catalog.

Frequently Asked Questions

What is the ANA Toy & Gift Catalog and where can I find it?

The ANA Toy & Gift Catalog is a limited catalog of games with broad market appeal. These products are chosen based on a proven track record of sales by retailers with traditional business models and are ideal for families and friends that play games together at home.

The Toy & Gift Catalog will be updated regularly to provide retailers with access to new products and to ensure the correct product mix over time. You can request the details of the ANA Toy & Gift Catalog from your ANA Distributor or by clicking here.

Can I sell Asmodee North America products online?

Yes, Toy & Gift Accounts can sell Asmodee North America products online. Retailers that wish to sell ANA products online will need to do so using the business name associated with their ANA account.

What is the Asmodee North America Minimum Advertised Price?

Asmodee North America enforces a Minimum Advertised Price (MAP) policy for our products throughout all of its sales channels. For our Essentials product range, our MAP policy allows retailers to advertise a maximum discount of 10% off of MSRP. All of our other products in our current active product catalog can be advertised for a maximum discount of 20% off of MSRP.

What are demonstration copies and how can I get them for my store?

The best marketing tool available to retailers is a demonstration copy of a product. Asmodee North America provides Toy & Gift Accounts the ability to purchase demonstration copies of core games at a reduced price. Please contact your ANA Distributor for more information about our demo game program.

If I have questions about wholesale discounts, credit terms, shipping options, etc., who should I contact?

Please contact the authorized ANA Distributor for your account type. For a list of authorized ANA Distributors, click here.

Can I change my account type in the future?

Yes, if your business needs change or if you feel a different account type may suit your business better in the future, you may apply to become a different account type. Retailers can only operate under one account type at a time. ANA may, at its sole discretion, even if the submission of this application is approved, mandate a waiting period for a retailer to transition from an existing sales policy and account type.

Choose Toy & Gift Account

General Accounts Choose General Accounts

This account type is designed for retailers who do the majority of their sales outside traditional brick-and-mortar stores or who desire to carry a narrow selection of ANA product lines. This account type was created to provide flexibility to retailers who have non-traditional business needs.

This account type is the right one for my store, if:

The majority of my sales come from outside of a brick-and-mortar location, and I see an opportunity to grow my business by providing customers with Asmodee North America products.

Requirements/Features of this Account Type:
Is a brick-and-mortar store1 required for this account type? No
Am I eligible to sell ANA products online? Yes
Am I required to follow a Minimum Advertised Price (MAP)2? Yes
Am I eligible to have early access to sell key releases3? No
If I have a brick-and-mortar store, am I eligible to get demo games for that retail location? Yes
If I have a brick-and-mortar store, am I required to provide gaming space in that retail location? No
If I have a brick-and-mortar store, will I have access to Asmodee North America Organized Play4 programs in that retail location? Yes

1Brick-and-mortar stores are physical retail locations open to the public.

2 The Asmodee North America Minimum Advertised Price provision of the ANA Hobby Games General Retailer Policy prohibits General Accounts from advertising ANA products at a price lower than 20% below MSRP.

3 Only Flagship Accounts have access to early release products.

4 For select product lines, Asmodee North America offers Organized Play programs to General Accounts with brick-and-mortar stores to encourage regular game nights and tournaments.

Frequently Asked Questions

Can I sell Asmodee North America products online?

Yes, General Accounts can sell Asmodee North America products online. Retailers that wish to sell ANA products online will need to do so using the business name associated with their ANA account.

What is the Asmodee North America Minimum Advertised Price?

Asmodee North America enforces a Minimum Advertised Price (MAP) policy for our products throughout all of its sales channels. For our Essentials product range, our MAP policy allows retailers to advertise a maximum discount of 10% off of MSRP. All of our other products in our current active product catalog can be advertised for a maximum discount of 20% off of MSRP.

What are demonstration copies and how can I get them for my store?

The best marketing tool available to retailers is a demonstration copy of a product. Asmodee North America provides General Accounts with brick-and-mortar stores the ability to purchase demonstration copies of core games at a reduced price. Please contact your ANA Distributor for more information about our demo game program.

What is Organized Play and how can I run Asmodee North America Organized Play in my store?

For select product lines, Asmodee North America offers Organized Play programs to General Accounts with brick-and-mortar stores to encourage regular game nights and tournaments. For a complete list of Organized Play kits available and how you can participate, please contact your ANA Distributor.

If I have questions about wholesale discounts, credit terms, shipping options, etc., who should I contact?

Please contact the authorized ANA Distributor for your account type. For a list of authorized ANA Distributors, click here.

Can I change my account type in the future?

Yes, if your business needs change or if you feel a different account type may suit your business better in the future, you may apply to become a different account type. Retailers can only operate under one account type at a time. ANA may, at its sole discretion, even if the submission of this application is approved, mandate a waiting period for the retailer to transition from an existing sales policy and account type.

For full details on changing your account type, please refer to your sales policy or contact salesaccounts@asmodeena.com.

Choose General Accounts