Entertaining Everyone

Asmodee USA is committed to continuous improvement of the value and services we offer our retail partners as a publisher.

This page is a collection of resources designed to support retailers, distributors, and other hobby games industry professionals.

Best Sellers Program

The Best Sellers Program represents the 40 best-selling titles in our portfolio. The program is designed to let retailers easily identify, stock, and sell the games that will give them the best return on investment to grow their business. Participating retailers also receive benefits like a free display rack for Best Sellers, point-of-sale materials, and two free games each month! For additional details, please email us at salesaccounts@asmodeena.com.

AsmoPlay Program

AsmoPlay is a premium, casual play events program that serves Asmodee USA Distribution’s brick-and-mortar hobby retailers actively participating in the Best Sellers Program. This program provides stores with premium, themed boxes full of promos for your store and customers. Unlike traditional organized play support, AsmoPlay themed boxes support multiple titles. For additional details, please visit the AsmoPlay site.

Core Package Program

The Core Package Program is for Toy & Gift stores and represents best-selling titles in our portfolio. The program is designed to let retailers easily identify, stock, and sell the games that will give them the best return on investment to grow their business. For additional details, please email us at salesaccounts@asmodeena.com.

AsmoDemo Program

AsmoDemo serves Asmodee USA Distribution’s Toy & Gift retailers actively participating in the Core Package Program. This program introduces your customers to games they are sure to love by giving them hands-on, guided experiences with featured products throughout the year on a premium, customizable demo table. For additional details, please visit the AsmoDemo site.

Sales Inquiries

If you have general sales questions or would like to speak to a sales specialist at Asmodee North America, please contact us at (651) 639-1905 ext 218, or email us at salesaccounts@asmodeena.com.

Important Update June 20th, 2017

As of August 1st, 2017, Asmodee USA will be introducing three new, distinct account types for independent specialty retailers. Whether you are a new applicant or an existing Specialty Retailer, you must choose one of our new account types and sign the corresponding sales policy.

To learn more about each type of account and which one is right for your store, click one of the options below.

New Applicants

Approved Distributors

As of August 1st, 2017, Alliance Game Distributors will be the exclusive distributor of Asmodee USA products for Flagship and General Accounts. Toy & Gift Accounts will work with Everest as their distributor. For more information on which account type is best for your business, click here.

Asmodee USA has an extensive product catalog providing customers with endless opportunities to tell stories, create memories, and foster community. For a complete list of Asmodee USA products, click here.

All listed Asmodee USA products are covered by our Minimum Advertised Price (MAP) policy.

Account Type Distributor Website Phone Number(s)

Flagship Accounts

(Download agreement)

Alliance Game Distributors

www.alliance-games.com

1-800-669-4263 Baltimore (MD)

1-800-444-3552 Fort Wayne (IN)

1-800-424-3773 Austin (TX)

1-888-366-5456 Visalia (CA)

Flagship Accounts in Alaska or Hawaii
(in addition to the above distributor)

(Download agreement)

Mad Al Distributors

www.madal.com

(907) 274-4115

General Accounts

(Download agreement)

Alliance Game Distributors

www.alliance-games.com

1-800-669-4263 Baltimore (MD)

1-800-444-3552 Fort Wayne (IN)

1-800-424-3773 Austin (TX)

1-888-366-5456 Visalia (CA)

Toy & Gift Accounts

(Download agreement)

Everest Toys

www.everestwholesale.com

(905) 304-9155

Mass Market Accounts

(Download agreement)

N/A

N/A

N/A