Asmodee USA Enters Into Exclusive Partnership with Gray Matters Games

Asmodee USA Enters Into Exclusive Partnership with Gray Matters Games

ROSEVILLE, MN – December 6, 2023 - Today, Asmodee USA is pleased to announce a new, exclusive distribution partnership with Gray Matters Games, makers of hit party games like You Bet-Cha!, The Game of Wolf, Root Beer Float Challenge, and Ridiculous Expositions, as well as their newest titles, Wrong Answers Only and Word Wipeout. Through this partnership, Asmodee USA will immediately begin distributing Gray Matters Games across hobby stores and specific mass market and eCommerce retailers.

Founded in 2016, Gray Matters Games designs and publishes lively and cognitively challenging games for people with active minds. Co-founders Joe and Lauren Barron firmly believe in the power of business as a force for positive impact which has resulted in a meaningful portion of their profits being donated to Alzheimer’s research. Additionally, the name "Gray Matters Games" was chosen as a symbol linking their inventive titles to the company's unwavering dedication to promoting brain health.

"We're thrilled to partner with the exceptional team at Asmodee, the global leader in board game distribution," said Joe Barron, co-founder of Gray Matters Games. “This new partnership will significantly expand our distribution into mass, hobby and international markets, bringing our award-winning party games to more tables around the world.”

“I’ve been a fan of Gray Matters Games and their unique approach to party games for several years,” says Julien Sharp, Country Manager of Asmodee USA. “I am thrilled that Asmodee will have the opportunity to partner with them.”






About Asmodee

Asmodee, an Embracer company since March 2022, is an entertainment leader specialized in board games, committed to bringing people together through great games and amazing stories.

Thanks to its global and passionate workforce of over 2300 people, players around the world enjoy one of the largest board game IP catalogs with CATAN, Ticket to Ride, Dobble/Spot it!, Exploding Kittens, and 365 more across a variety of digital and physical platforms

 Headquartered in France (Guyancourt), Asmodee operates across Europe, North America, South America, and Asia. For more information:


About Gray Matters Games

Gray Matters Games designs and publishes award-winning party games sold in over 5,000 stores worldwide. Their hit games include The Game of Wolf, The Root Beer Float Challenge and their newest game, Wrong Answers Only! Gray Matters believes that business is a force for good and gives back a meaningful portion of its profits to Alzheimer’s research.


Media Contact

Alicia Gensch

Communications & PR Manager, Asmodee USA

[email protected]