Become an Asmodee North America Specialty Retailer

Whether you are a new applicant or an existing ANA Specialty Retailer, you must choose to apply for one of our account types. Please review the features and advantages of the different account types below, and apply for the one that’s right for your business.


BECOME AN ASMODEE NORTH AMERICA SPECIALTY RETAILER

Our retailer partners form the foundation of our success in bringing our products to consumers, and we’re committed to helping our retailers succeed in every arena. We have created three distinct account types that offer retailers a choice in how they can sell Asmodee North America’s products based on their specific business needs.

Policies governing these account types will be in effect as of August 1st, 2017.

Whether you are a new applicant or an existing ANA Specialty Retailer, you must choose one of our new account types and sign the corresponding sales policy. Please review the features and benefits of the different account types, and choose the one that’s right for your business.

Flagship Accounts Toy & Gift Accounts General Accounts
Is a brick-and-mortar store required to qualify for this account type? Yes Yes No
Am I eligible to sell Asmodee North America products online? Yes Yes Yes
Must the majority of my sales transactions happen in my brick-and-mortar store? Yes Yes No
Am I required to follow a Minimum Advertised Price (MAP)? Yes Yes Yes
Am I required to provide in-store gaming space? Yes No No
Am I eligible to run ANA Organized Play in my brick-and-mortar store? Yes No Yes
Am I eligible to buy demonstration copies of ANA products for my brick-and mortar store? Yes Yes Yes
Will I have access to the full selection of ANA products? Yes No Yes
Will I have early access to sell select ANA products? Yes No No
Learn More Learn More Learn More

Click here to download a PDF of the side-by-side comparison of the different account types.

If you’d like to talk through these new account types and their respective policies to make the best selection for your business, please contact us at (651) 639-1905 ext 218 or [email protected].

After selecting the account type that best fits your business needs and signing the corresponding sales policy, Asmodee North America will review your application as well as your account selection. If you are approved, you will be contacted by an ANA representative and your account type selection will be confirmed. During this process, we may direct you to reapply for a different account type based on your business model.