Asmodee USA & Plan B Games

Asmodee USA & Plan B Games

Roseville, MN – March 16, 2021. After the recent announcement of Asmodee acquiring Plan B Games Inc., Asmodee USA announced today they will be distributing Plan B Games. The distribution catalog will include all of the company’s imprints.

​Founded by Sophie Gravel in 2016, with 18 employees based in Canada and Germany, Plan B Inc. now encompasses several internationally renowned imprints, including Plan B, Next Move Games, Pretzel and Eggertspiele. The company publishes many titles that have won or been nominated for several of the industry’s most prestigious awards.

With over 2 million copies sold worldwide, Azul has received several awards, notably the Spiel des Jahres, Deutscher Spieler Preis and I’As d’Or. Its success can be attributed to the game’s accessibility, superb material and a particularly aesthetic design.

Among Plan B’s other multi-award-winning games are Camel Up, winner of the Spiel des Jahres, Century Spice Road, notably named Golden Geek Best Card Game Winner in 2017, and Great Western Trail, one of the 10 greatest games of all time according to industry-leader BoardGameGeek. Plan B recently announced Great Western Trail will receive a highly anticipated 2nd Edition in 2021 along with new titles in the series in 2022 and 2023.

“We’re delighted to offer Plan B Games’ masterfully designed titles to our retailers and their communities,” said Andre Kieren, Head of USA Distribution. “We envision Azul among our other pillar games, like Ticket to Ride and Catan, because of its ease of play and appeal to casual and experienced players alike.”

Plan B games will be exclusively available from Asmodee USA beginning June 2021.


About Asmodee USA

Asmodee USA Distribution is a sales, marketing, and distribution arm of the global Asmodee Group, a leading international company dedicated to bringing great games and amazing stories to all corners of the world. Asmodee USA Distribution represents the strongest portfolio of board games in the industry, including such favorite titles as Catan, Ticket to Ride, Spot It!, Pandemic, Just One, Dixit, X-Wing™, Dead of Winter, and many more.


About Plan B Games

Plan B Games Inc. was founded in April 2016 with a singular mission – bring together exceptionally talented people to create exceptionally good games. Since then, Plan B Games has founded a new imprint, Next Move Games, welcomed Eggertspiele into the family, and founded Plan B Games Europe. With strong product lines that cover games aged 8-99, gamers of all types are sure to find something they love. Since its inception, Plan B Games has grown from a small publisher to being a major international player in the gaming industry. Within the combined catalogs of the imprints, Plan B Games has 2 Spiel des Jahres winning titles, a Kennerspiel des Jahres winning title, and a multitude of other industry awards and nominations. Fans and critics alike acknowledge Plan B Games’ focus on amazing productions that are only rivaled by their gameplay.